Behind the boot
Technology Behind the Boot
The foundation of XBlades’ direction, product and positioning has all been built off one thing; technology. Whether it be footwear or apparel, XBlades’ provides equipment to the best players in the world. They need to perform at their best and so do we. There’s no room mediocrity or shortcuts on the world stage, and the same applies to XBlades’ approach to developing its product. Every detail, whether it be hidden or visible, is analysed, tested, refined and engineered so the athletes can focus on what they do best.
For the football boot industry, XBlades was the first to introduce many revolutionary technologies that have seen its product become one of the most well respected among Rugby and AFL. Such milestones include;
1982: AFL player & Biomechanist, David Miers, invented the bladed outsole
1998: First brand to introduce a wide last with TPU outsole, customised for the Australian sports
1999: First brand to introduce the heel wedge, design and supported by elite sporting podiatrists
2005: First brand to introduce the Dual Density outsole, receiving an Australian Design Award for Innovation
Constantly reviewing all elements of its products, XBlades continues to provide market-leading product to Rugby and AFL athletes across all levels, and push the boundaries of conventional thinking within the football boot industry.